Staying ahead of the competition.
An age old strategy, with new age storytelling.

PowerShares creates cutting-edge products for a specific sector of the financial industry. They needed a national campaign refresh, so we developed two very unique spots that showcase their leadership, and illustrate why they surpass their competition. The campaign was shot on location in Slovenia & Austria and directed by Reynald Gresset of Caviar Content.

In the financial world, the right tools can make all the difference.

*featured on Creativity-online

When convention stares you down, look beyond it.