Don't follow the herd.

Independent and against the grain, this local Chicago publication wanted posters to communicate just that. (campaign featured in Graphis 100 Ads publication)

  Reject the herd mentality. Unassimilate.

 

Reject the herd mentality. Unassimilate.

  Detach from the mainstream. Unassimilate.

 

Detach from the mainstream. Unassimilate.

  Emerge from the ordinary. Unassimilate.

 

Emerge from the ordinary. Unassimilate.