Style + Substance.
Kyocera wanted to showcase the blending of technology and design with their products, and really focus on the equity of Japan with the rebrand. Using a unique design aesthetic that was both minimal, and high style, we carved out a place in their category that allowed them to stand out and steal market share while highlighting the beauty of their products.
Strategically we wanted to take advantage of the Japanese heritage, and imbue fashion and modern design, so we came up with the tagline: Tomorrow is Rising.
So we started with a new, updated mark designed to resemble a modern version of Japanese kanji.
Brand design direction and visual language
THE PRINT CAMPAIGN
Working with artist Jimmy Turrel, we established a very ownable visual language that allowed us to stand out while conveying a Japanese high fashion design aesthetic.
When we relaunched the KYO brand to the world, we needed a visually arresting piece of content to accompany it. I came up with an idea using butterflies (one of the main pillar visuals for the launch) that would traverse across the globe connecting East and West while complementing the tagline, 'Tomorrow is Rising.' We used several mixed media techniques including watercolor painting, hand illustrations, and 2D & 3D particle animations to create the look.
Tradeshow display & branding throughout the CTIA.
We worked very closely with the booth manufacturer on the design of the experience, down to the smallest details ensuring the tone and visual language continued throughout. The result exceeded the client's expectations, and garnered us the 'it spot' for hosting interviews at the CTIA show for all attendees, as well as a design platform to work from for years to come.
KYOCERA CORPORATE OFFICE
The rebrand and accompanying design resonated so well with the Kyocera executive board,
they incorporated elements of it throughout their global headquarters.