Style + Substance.
Kyocera wanted to showcase the blending of technology and design with their products, and really focus on the equity of Japan with this rebrand. Using a unique design aesthetic that was both minimal, and high style, we carved out a place in their category that allowed them to stand out and steal market share while highlighting the beauty of their products.
Strategically we wanted to take advantage of the Japanese heritage, and imbue fashion and modern design, so we came up with the tagline: Tomorrow is Rising.
So we started with a new, updated mark designed to resemble a classic Japanese stamp.
When we relaunched the KYO brand to the world, we needed a visually arresting spot to accompany it. I came up with an idea using butterflies (one of the main pillar visuals for the launch) that would traverse across the globe connecting East and West while complementing the tagline, 'Tomorrow is Rising.' The BL:ND team used several mixed media techniques including watercolor painting, hand illustrations, 2D & 3D particle animations to create the look for this spot.
Tradeshow display and branding throughout the CTIA.
We worked very closely with the booth manufacturer on the design of the experience, down to the smallest details. The result exceeded the client's expectations, and garnered us the 'it spot' to do interviews from at the CTIA show, as well as a design platform to work from for years to come.
THE PRINT CAMPAIGN
Working with artist Jimmy Turrel, we established a very ownable look that allowed us to stand out while conveying a japenese fashion aesthetic.
THE BRAND BOOK
KYOCERA CORPORATE OFFICE
The rebrand and accompanying design resonated so well with the Kyocera executive board,
they incorporated elements of it throughout their global headquarters.