Big. Red. Dude.
What more can I say, other than he looks amazing for his age. He's a legend, he's hysterical, and a giant jar of, well Kool-Aid. And man can he act.
Evolving Kool-Aid Man's language was a key part of this campaign. With his vernacular only consisting of 'OH' and 'YEAH,' we were able to imbue a range of emotion that helped make these spots super fun.