Long, straight and with a little personality.
That was the strategy behind this campaign, and using David Feherty's personality helped.
I designed the print campaign, as well as chipped in the 'YES, YOU WILL HIT INTO THEM' headline.
An idea I had that we pitched, the client loved, but due to timing and budget we weren't able to pull it off. I still want to make this for a gold brand. Any takers?