Helping a credit union find it's voice,
and establish a new brand look.
Our mission was to to develop a new tone & look that revitalized Bellco in the Colorado marketplace. The work conveyed sophistication and re-introduced Bellco in the local financial category. Two product campaigns were introduced, Auto Loans and MAX Checking. Along with those, we created new messaging for their Mobile/Online banking platforms all of which incorporated the new brand design. For the Auto Loans portion we created a visually stunning piece of outdoor that communicated Bellco's low auto loan rates. And for MAX Checking, we developed contextual messaging for key OOH placements, communicating the MAX's multiple benefits.